Operationalizing and Embedding Analytics for Action Operationalizing and Embedding Analytics Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience This Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. However, in these challenging times, it’s not enough to just get the customer’s attention - you need to convert impressions and site or store visits into sales and fulfilled orders. Through automated processes, deeper insights and the ability to act quickly, governments can innovate service delivery, drive efficiency and help build a better future.īrilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. Transformational decision? Governments can incorporate AI-driven decisioning into existing business processes to take advantage of digital transformation benefits. Reaching 3.6 million football fans via comprehensive marketing analytics The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Marketing attribution: Giving credit where credit is due Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. Modernizing consumer lending in Vietnam VietCredit aims to revolutionize the consumer finance market with SAS. Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond Telefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.įinland’s top retail bank applies AI to improve customer service and credit scoring S-Bank provides better customer service and faster, more accurate loan processing time using SAS Viya on Azure.įearless Decision? The most successful banks of the future will be those who can see their customers as individuals, appreciate their unique journeys and make decisions accordingly - across all associated business functions.īuilding materials leader optimizes production using analytics USG Corporation relies on SAS to improve its manufacturing process and reduce downtime, costs and energy consumption.Ĭomplex telco product portfolio, maximum agility thanks to intelligent decisioning German telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience. helps customers express, connect and celebrate with SAS Viya on Azure. SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020 Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.Ĭustomer engagement enhanced with cloud-based analytics and AI 1-800-FLOWERS.COM, Inc. And that's why it's key to improving customer experience.Ī customer connection is the special ingredient Italian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience. IoT: The customer experience accelerator you can't afford to ignore IoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. Integrated marketing improves results for marketers and customers Digital insurance company InShared uses SAS Customer Intelligence 360 to improve services and extend personalized offers.
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